Multicast Streaming Audio
 
About Us
 
 

About On-The-I.com

What is On-The-I?

On-The-I.com is the largest multicast internet broadcast network in the world. We broadcast high quality music and audio 24/7/365 to multicast enabled recipients. In some ways, On-The-I can be thought of as an aggregate of college and university radio stations - one with a global reach and a potential audience that stretches into the millions.

Our goal is to garner the largest simultaneous audience in the history of internet broadcasting. Our vision is to create a powerful community of independent artists, musicians, filmmakers and other creative individuals that are empowered to reach the world through the internet and the power of multicasting.

Our audio streams are broadcast via multicast. This means that we can reach millions of simultaneous listeners without breaking the bank through overtaxed bandwidth expenses. We also offer a limited number of Unicast streams, but they tend to clog our network rapidly and you may experience problems listening to those streams due to bandwidth constraints.

We maintain 3 distinct broadcast channels. Alternative Energy, Progressive Power, and Drum Logic. Alternative Energy is the true alternative for modern rock from independent and cutting edge artists. Progressive Power is a diverse mix of music that ranges from classic rock to world music and beyond. Drum Logic is dedicated to the newest electronic mixes by the hottest artists in the genre.

OnTheI Internet radio does not air commericals and does not accept money from record companies. We select every song we play ourselves, and we depend on listener support to continue broadcasting. Click here to support our efforts.

You can tune in and listen to these stations any time and get great music - just go to the channel and click on one of the streams. We suggest that you try the multicast buttons first. There is also a multicast test button on each of the channel pages so that you can find out whether or not you are multicast enabled. The unicast streams are offered only as a last resort - beware - if too many people listen via the unicast streams, you may not be able to tune in! That's why we suggest trying the multicast first.

We also have our own MCT player available for download at no charge. Because of our special SLAP technology, the MCT player is the best way to enjoy uninterrupted multicast broadcasts from On-The-I.com. So go ahead, download the MCT player and tune in - its free and easy!

What makes On-The-I different from other internet broadcasters?
We have a unique and specialized delivery method that puts our broadcasts directly into the computers of over a million college and university students and young adults. Our network can support millions of listeners at a fraction of the costs that other unicast broadcasters pay to reach hundreds. In addition, our broadcasts have listeners in over 61 countries, with another million potential listeners worldwide.

Because of our tight affiliation with independent labels and artists, our broadcasts contain content that you simply can't get anywhere else. From live broadcasts to special affiliations with unique artist coalitions, we've got the music and original programming that no one else can rival!

We also use patented technology called SLAP to enhance our broadcasts. SLAP stands for Staggered Layered Audio Protection and it means that you won't miss a beat of music if you're listening to our multicast 160K stream with the MCT Player. No audio dropouts, no interruptions - just music.
Why colleges and universities?
Most colleges and universities are multicast enabled. That means they can receive our broadcasts in large numbers simultaneously, without choking our or their networks!

Many foreign networks are also multicast enabled because their infrastructure was built later with newer equipment.